BREAKTHEWALLSImagine being in the beauty aisle of your local supermarket. You just need a few simple products like shampoo, conditioner and a good moisturizer. You know, normal stuff. You look high and low but only see the same brands that only seem to cater to the same two hair textures. As you scan the aisle up and down, you begin to lose hope… But wait! Your eyes come across a familiar sign that reads “ethnic”.

This “ethnic” section has become something that you’ve grown to accept, even though you know you deserve better. This section is pretty different from the rest of the aisle. For starters, it only includes a few generic products that don’t really suit your hair and beauty needs/goals. On top of that, it’s so small that you almost miss it. Every time. Even though the “ethnic” section has been one of the few constant throughout your entire life Shopping for hair and beauty products can go from a seemingly simple, or even fun, errand to a confidence-shattering experience.

Here at Shea Moisture, we’re trying to change this. We don’t want anyone to ever feel like they are an outsider. We don’t want anyone to ever feel like they don’t matter. We don’t want anyone to feel like they have to break down walls to reach equality.

Let’s put an end to allowing people to feel like outsiders. We’re happy to announce that our products are geared toward any and every hair texture! Whether your hair is kinky curly or silky straight, we’ve got what you need! Join us as we venture into a new, more inclusive world of hair and beauty products!

Check out our new commercial below and be sure to continue the conversation online by using the hashtag #BreakTheWalls with your friends!


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